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Thirty minutes to discuss where your brand stands, and where this partnership could take it.
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A short brand discovery helps make the most of the call. Answer a few questions now, or skip ahead and cover it together live.
Brand discovery
Skip anything you’d rather cover live — every field here is optional.
- What is the origin story of the brand? Why was it started, and by whom?
- What has changed most about the brand since it began?
- What are you most proud of in the brand’s history so far?
- How would you describe the brand today, in your own words?
- Who is the brand’s primary audience today? Has that shifted over time?
- Who do you consider the brand’s closest competitors, and how do you differ from them?
- What’s working well right now that we should protect and build on?
- What isn’t working, or feels inconsistent, unclear, or outdated?
- What does success look like at the end of year one of this engagement?
- Are there specific milestones, launches, or moments this work needs to support (e.g. a collection launch, a new market, a rebrand)?
- What has been tried before that didn’t work, and why do you think that was?
- What existing brand assets are available today? (e.g. logo files, brand guidelines, photography libraries, past campaigns)
- Is there an existing style guide or brand guide currently in use?
- What platforms and channels does the brand currently maintain? (website, social, retail, wholesale, etc.)
- Who are the key decision-makers involved in this partnership, and what is each person’s role?
- Who will be the primary day-to-day point of contact for this engagement?
- Are there internal teams (marketing, e-commerce, product) this work will need to coordinate with?
- Are there upcoming deadlines, seasonal calendars, or launch dates we should be aware of from the outset?
- What is the best way and cadence to share feedback and reviews during this engagement?
- Is there anything else about the brand, its history, or this engagement that would be useful to know from the start?
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